Posted on 3rd July 2011
Proprietors of Perth’s only 5-star self-catering apartments Alexander Residence were left outraged after being instructed by Perth & Kinross Council to remove banners celebrating the Diamond Jubilee from the exterior of their property on Barossa Place.
Proudly sporting the official Jubilee crest, the eye-catching banners were displayed in the week prior to Perth’s Jubilee Day celebrations on 2 June; just one of many ways that local residents rallied round to show support for the Fair City’s celebrations.
Set on the edge of North Inch Park, Alexander Residence offered a prime viewing location for the Jubilee Day events organised by Perth & Kinross Council. BBC Reporting Scotland even took up home in the residence to broadcast Perth’s Jubilee news direct to the nation from its top-floor window, giving the infamous banners and the Perthshire business a moment of national fame.
However in the run-up to the Jubilee weekend, the well-meaning family business had received daily phone calls from the council asking for banners to be removed. Proprietors, husband and wife team Pauline and Murray Alexander, were left furious at the local authority’s actions. Pauline Alexander explained:
“The Jubilee offered a fantastic forum for local businesses to display temporary banners in support, while also promoting their business. We had just purchased a third property, expanding the apartments to accommodate 12 people, so naturally were keen to showcase this development. Perth had record crowds that weekend from across the UK and even international soils - what better opportunity to promote Perth’s quality facilities and attract future tourism.”
Pauline continued: “Alexander Residence reached national television, promoting the Jubilee brand and even more significantly, Perth & Kinross Council’s very own Jubilee celebrations. Even in these difficult economic times, we are successfully progressing growth in our business. All we are asking for is the council’s support for Perth’s small business sector.”
With The Queen’s visit to Perth this week incorporating the nearby Balhousie Castle, Alexander Residence plans to reinstate the controversial banners despite the council’s objections to show its staunch support for the royal visit. Pauline commented: “I am proud to celebrate this important moment for Perth, which will celebrate our city status and enhance Perth’s reputation. We fully intend to play our part in welcoming The Queen with our banners.”